Children’s privacy protections are under the spotlight globally and rightly so. Every day there are news headlines featuring how big tech is violating privacy regulations and new research being published supporting claims on how children have been subjected to online harm driving a tidal wave of child privacy and safety bills. There are millions of apps, games and websites in the market, many of which appeal to children and many of which are operating in “a wild west” with little regard for privacy regulations or protections. Only a fraction of these companies have an understanding of regulations such as COPPA, GDPR, the UK and US Children’s Codes and new state laws that better protect minors online.
However, there are companies out there that are doing it right, being transparent and building trust with their users. Companies that proactively join PRIVO’s Kids Privacy Assured program open the doors for review, evaluation, critique and resolution. They have committed to doing the work required. In many cases, they are investing in this work while knowing their competitors maybe flouting the regulations to increase the bottom line.
Every member in our Kids Privacy Assured Program is investing precious resources in the form of legal, executive, product, program and engineering time and expertise to understand compliance, privacy and safety and put measures in place to help protect children. Our members have gone to great lengths to ensure that they are handling child privacy compliantly and are meeting the highest standards to deliver an age-appropriate privacy safe environment for kids.
Our members collectively reach and protect the privacy of billions of minors spanning more than 230 countries. PRIVO supports some of the world’s top apps & games for kids such as Toca Boca, producing award-winning apps and kids' games that have been downloaded more than 849 million times in 215 countries. Other companies in this category include Crayola with their creation apps, Beano Studios, Playdate Digital, and Outfit 7, with 23+ billion downloads and 112+ billion views to name a few.
PRIVO also works with toy companies, publishers and gaming studios such as Spin Master, Moose Toys, The Lumistella Company (Home of The Elf on the Shelf® and Elf Pets® brands), Bob’s Books, Jam City, Star Stable Entertainment, TutoTOONS, Pixowl Inc and RED Games Co, to name just a few , that are producing top digital properties, mobile entertainment and social gaming experiences for millions of users around the world.
PRIVO certifies digital learning platforms such as Cricket Media, GuardRailz, an adaptive learning platform using generative AI with parameters in place to help ensure a privacy safe and educationally focused experience for all ages, to Biblionasium, Language Testing International, Mario Education, Voces Digital and more.
PRIVO certifies third party providers that fuel the digital economy with analytics, mobile attribution, insights, payment solutions and adtech with such clients as , Kidoz contextual mobile advertising network that safely reaches hundreds of million kids, teens, and families every month, OpenX's Child-Safe CTV Marketplace allowing publishers to offer child-directed content programmatically and buyers to transact on certified privacy-safe content, AppsFlyer and Singular’s solution, to SoapBox Labs privacy-driven voice engine that powers a wide range of third-party experiences from literacy and English language learning to digital gaming and interactive TV for children grades preK-12.
PRIVO certifies and provides our consent solution to Xsolla an international video game commerce company that has built a compliant child payment for gamers worldwide and we certify REGO Payment Architectures, Inc. a family focused mobile banking solution offering a digital wallet for children.
To make and improve on digital products and online services, conducting research and player testing is crucial. We certify, Knit, an AI-native research platform helping 80+ brands automate their consumer research process and provide compliance support and our adult verification widget to Playtest Cloud, a one-stop solution for playtesting mobile & browser games.
We celebrate the social media and community platforms we work with that intentionally are created for younger users creating a safer environment such as Woozworld, a virtual world and social network for tweens/preteens and teens and Naver Corp’s BAND platform, providing group communication for youth to stay connected with their families, sports teams, scout troops, and more.
We also acknowledge the restaurant/casual dining companies we work with such as Panda Express and Chuck E. Cheese who stive to ensure their digital properties are compliant.
Finally, the need to address mental health and wellness in today’s world is crucial. We are happy to work with certifying and providing our consent and verification solutions to providers such as Kooth, a digital mental health and well-being service and the Embodied Moxie Robot that focus on developing strategies for navigating social emotional situations for positive outcomes.
As we approach Thanksgiving in the US, we are dedicating the month of November as our member appreciation month, celebrating companies getting it right. Stay tuned as we highlight our different members.