Tom Keefer

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Tom Keefer

EVP of Strategy and Business Development

Tom has been at the forefront of global brand innovation throughout his career bringing a wealth of expertise across multiple industries as a youth marketing specialist. Starting his career in London Tom helped pioneer International Advertising solutions with Newsweek Intl and then Life Magazine. He returned to the U.S. to help bring the first World Cup to America for the 1994 World Cup.

For most of the 90’s Tom built Global Footwear, Apparel and Sporting Goods brands with LA Gear and K-Swiss as Head of International Marketing/Licensing for both companies.

With Mattel Tom held several leadership positions over an 8 year period including SVP, International Marketing for Barbie and Hot Wheels, Boys Licensing and GM of a Customer Business Team. Post Mattel, Tom managed the Global Licensing Rights for the 2010 FIFA World Cup for the Toy and Sporting Goods categories. Concurrently, he headed up the Global Consumer Product Division of Green Rubber to bring a Recycled outsole technology to the Footwear industry for companies like Timberland®. Based in NY and London, Tom headed up the BBC Worldwide Global Licensing Team managing a portfolio of Kids and Teen brands inclusive of Teletubbies, Top Gear and Doctor Who earning the first ever International L.I.M.A. Retail Excellence award.

For the past three years Tom helped launch and grow a tech-start up called Virtual Piggy/Oink that delivers a COPPA-compliant youth payment solution. Throughout his career Tom has been a Global Retail and Omni-Channel specialist. The thread throughout has been his ability to embrace and promote new technologies to ensure retail brand relevance in serving the Footwear, Apparel, Toy, Licensing, Fashion and Tech industries.

Tom has recently launched a new event called Melange 2015 that explores the latest innovation in omni-commerce shaping the ever-changing world of Fashion and Technology.

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