About us

As a family founded and women owned company, PRIVO, over the past twenty years, has become the leading global industry expert in minors’ online privacy, identity and consent management.

PRIVO's signature Kids Privacy Assured Program and PRIVO iD Platform provide companies with specialized expertise and configurable micro services to navigate the complex, online privacy landscape while meeting their unique, global business and growth objectives. PRIVO's comprehensive privacy tech solutions enable companies to legally engage with or block minors across many jurisdictions, and are integrated to meet requirements and preferences for their industry, brand and products.

PRIVO's team is composed of industry experts positioned globally who have first-hand experience with the regulatory challenges facing companies and have developed solutions and best practices to overcome those hurdles enabling companies to legally and safely engage with children, teens, and families online. See our leadership team >>

What We Do

Protect Minors | Support Engagement | Enable Growth | Mitigate Brand Risk | Make the Internet Age Aware™:

PRIVO delivers maximum levels of privacy enhanced digital access & engagement for brands and families. PRIVO's services mitigate minors-associated privacy risks for companies, brands, executives and directors. 

• Know when minors are present
  
• Validate minors age and identity
  
• Allow or block minors
• Capture custodian relationship to minor
  
• Obtain consent from custodians and/or minors
  
• Activate & nurture lifelong relationships
  
• Authenticate users across channels and devices
  
• Capture, protect and update records
• Comply with regulations protecting minors online
  

Learn more about our tech capabilities here. 

Background

PRIVO is arguably the first venture designed from the ground up to address minors’ digital identity and privacy. In 2000, PRIVO Co-founder/CEO Denise Tayloe found herself challenged to address the newly minted COPPA requirements while developing the plan for a minors’ digital service she was exploring with her brother. This experience sparked a new idea for a business enterprise to help all companies address minors’ digital privacy. In considering solutions for her own business problem, PRIVO was born.

Over the years, PRIVO actively engaged in consulting with corporations and organizations, many struggling to interpret these new requirements. The company’s leadership invested time and attention to deeply understand the operational challenges introduced by minors’ privacy compliance requirements, experimenting with pilot software approaches and early implementations to help others meet their business objectives while complying. The company focused on building credibility for its specialized expertise, while collaborating with policy makers and building professional services to support companies as they began to respond. Many of the company’s core team members have significant experience as operators leading youth-directed digital businesses, ensuring that PRIVO’s understanding of the pain points confronted by its customers is deep and authentic.

Early on, PRIVO established relationships with major players in enterprise identity and began laying the groundwork to solidify the company’s long-term business strategy as a specialized provider of minors’ identity and privacy tech solutions.