Privacy Vaults Online, Inc., d/b/a Privo has created
a proprietary technology platform that enables participating
companies to initiate and manage responsible relationships
with their online consumers through an identity and permission
management platform. The platform, the PrivoLock
system, allows consumers, or registrants, to maintain
control of their personally identifiable information, edit
its content, and extend this privacy protection to their children
while providing companies with a legally compliant "optin"
marketing database for communicating with their customers.
Privo extends to multiple industries that market familyoriented
products and services and to general audience websites that
attract kids. It is a costly challenge for individual companies
to responsibly and legally initiate and sustain online interactive
communication with kids. Privo enables these companies to
create lifetime customer relationships through branded permissionmanagement
systems consistent with the Children's
Online Privacy Protection Act (COPPA).